jQuery and its goodies

An Interview with Hair Stylist Adam Reed

Monday, 16 June 2014

With a client list including Ellie Goulding, Sophie Dahl, Diane Kruger and top beauty editors, you know you’re in safe hands with hair stylist Adam Reed. Lucky for us then, that he launched the Percy & Reed salon and haircare line so that us mere mortals can get a piece of the action, too. Adam Reed reveals the latest hair trends, how to style your hair in 5 minutes and his top tips for beautiful hair.

What are the top hair trends this season?
This season is all about healthy, glossy hair; however you wear your hair it needs to look like you are taking care of it. As long as it’s shiny and healthy you are getting it right!

What inspires your hairstyles? 
I love a modern take on classic looks. I like to take my inspiration from beautifully dressed, coloured or cut hair and add a modern take or finish, maintaining the personality of the person that I am working with.

What is your signature style? 
Beautifully finished hair.

Which celebs do you most enjoy working with and why?
There are so many - I love Sophie Dahl for her timeless beauty, Noel Gallagher is a genius and I loved working with Ellie Goulding, who is stunning and fearless.

What has been your most memorable moment in hairdressing?
Opening our Percy & Reed salon in East London - I was born in Hackney so it was like coming back home. I really am so proud of our team; they are the best team in London.

What are the most popular hair requests at your salon?
Our clients come for beautiful hair, beautiful tonal colours and amazingly conditioned hair. We don’t necessarily follow trends - we create timeless, beautiful hair that suits our clients and their lifestyles.

A woman has 5 minutes to style her hair – what do you suggest?
Braids are a great way of styling your hair quickly and effectively. Practice makes perfect, so make sure that if you are short of time that you practice quick ways of styling your hair.

What are your top tips for naturally beautiful hair?
  • A great diet
  • Respect your hair
  • Never overheat it
  • Never tear a brush through it
  • Get chemical services done in a salon by a professional
  • Treat your hair like an expensive silk garment and look after it in the same way
How do you chill out?
I have a great partner and two great dogs and we love to explore and get into the country and get some fresh air in our lungs.

Article by Jenni Retourné from Style with Substance.

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