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Get the Look from Louise Alsop at Fashion East AW14

Wednesday, 19 February 2014

Make up artist Lucy Bridge was behind the 'modern meets raw' look from the Louise Alsop (Fashion East) catwalk show at London Fashion Week. We went behind the scenes and got the lowdown on the look and how you can recreate the smokey-eyed wet look.   

Lucy wanted to keep a realness to the women through her beauty look; it needed to be believable so the makeup was quite raw and undone. Lucy chose to create different textures of natural skin contrasting against wet look eyelids to achieve a look that was modern but still felt real.

Lucy gives a step by step guide of how you can achieve the look below. The show was sponsored by MAC Cosmetics thus we have incorporated the products used on the day into this routine.

Prepping the skin is key for flawless make up, so start by moisturising MAC Studio Moisture Creme into the skin, then pat MAC Mineralized Charged Water Moisture Eye Creme around the eyes and MAC Lip Conditioner onto lips. Plump skin is essential to this look and prepping the skin in this way allows blood circulation to flow more freely around the face.

Pat MAC BB Creme onto the face using your fingers to allow that natural textures of the skin to come through. Follow with a touch of MAC Select Moisturecover under the eyes and around the nose for natural coverage.

The eyeliner for this look should be worn and weathered - start by applying MAC Technakohl Liner in Elephant Grey onto the inner corners of the top eye lids then use a smudge brush to blend this out to the middle of the eye, repeating again until the colour is visible. Use AW14 MAC Eye Palette cremes on top of the eyeliner in colours Gray Matter, Toasted Chestnut and Organic - these murky but feminine colours add depth to the eye.

Next create a wet-look eye by using MAC Gloss Creme Brilliance on top of the eye colour, patting it on with your finger to the inner corners of each eye to create a more dramatic, moody look. Adding shine accentuates facial bones and highlights the skin and this is a simple and effective way to add a bit of drama to your makeup.

Lastly, apply MAC Powder Blusher in Taupe to the eyebrows to define the face and add structure to the makeup. Brows? Finish off using MAC Brow Gel to push eyebrows in an upwards direction.

Images: Catwalk Pictures

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